About - Strategic Imperatives

Continuously raising our game, so you can raise yours

We are a dynamic and forward-thinking technology company pioneering open, innovative and intuitive cloud-based solutions in a fast-evolving telecoms market. The solutions we provide consistently create genuine competitive advantage.

With Elevate, our award-winning billing platform, we’ve transformed the billing landscape. Meanwhile, we’re recognised as the market leader in fixed-line provisioning, with multi-carrier solutions for LLU, WLR, fibre and traditional broadband.

Driven technologists challenging the status quo and creating industry-advancing solutions
Genuine SaaS pioneers with a rich heritage of innovations and industry firsts
Working with industry on the regulatory changes that directly affect our customers

Our Values

INNOVATION

Innovation

Thinking and acting fearlessly in continuous pursuit of excellence helps us maintain and enhance our position as leaders, and keeps our customers ahead of the curve.

INTELLIGENCE

Intelligence

We seek to continuously improve how our customers do business, by creating insight-driven solutions that empower and transform.

INTEGRITY

Integrity

By being fully transparent with each other and every customer, we build robust, enduring and mutually beneficial partnerships – and solve real-world problems.

PASSION

Passion

Only the best will do – for the industries we serve, the people that use our systems and solutions, and for our business. We love what we do, and are driven daily by the possibilities it creates for better business.

AGILITY

Agility

Being open and adaptive to change, at local and global level, ensures we improve continuously for each other and our customers.

We build our market-leading SaaS solutions on seven key pillars:

Technological know-how

Continuous innovation

transforming business

Built from the ground up

Swift and
meaningful
response to
every enquiry

Giving
big names
and challenger
brands confidence

Domain expertise,
industry engagement
and unrivalled
R&D investment

Pioneering
systems
that transform
clients’ businesses

Monetisation solutions
for today’s
telecoms
leaders

To empower a
seamless transition
to the new
telco value chain

Powerful,
in-depth
real-time
analytics

Our past, present and future

With an impressive track record and a firm dedication to innovation and industry firsts, our continued focus is on Elevate, our transformational SaaS monetisation engine.

2006

Founded by a specialist management team with decades of combined experience owning or working within communications businesses.

2008

Our CPconnect platform connects the majority of UK providers to BT Openreach.

2012

CPconnect provisions / manages 75% of the UK’s non-BT fixed line assets.

2015

Strategic Imperatives launches Elevate.

TODAY

The UK’s leading provider of SaaS solutions to telecoms providers.

FUTURE

Continually developing and enhancing Elevate to anticipate and fulfil our customers’ requirements.

Leading the way, doing what we know best

It’s in our DNA